All year long, Comcast NBCUniversal is proud to showcase the diversity and influence of Hispanic and Latino communities on American culture, entertainment, and more. This Hispanic Heritage Month, we are honoring the multi-layered and richly complex identities found within Hispanic and Latino communities with our company-wide campaign, “Celebrating All That We Are (Celebrando Todo Lo Que Somos).”
NBCUniversal and Telemundo’s “Celebrating All That We Are (Celebrando Todo Lo Que Somos)” Campaign
Xfinity’s Latino TV & Film Destination
All year long, Xfinity and NOW TV Latino customers on X1, Flex, and Xumo Stream Box can enjoy free access to thousands of on demand choices in both English and Spanish. This Hispanic Heritage Month, Xfinity is proud to announce a curated collection of bilingual and bicultural movies, TV shows, and more on X1, Stream, Flex, and Xumo Stream Box. The destination, “Celebrating All That We Are,” includes unique programming that celebrates our multifaceted, multicultural identities: entrepreneurs, artists, athletes, philanthropists, and more, as well as what glues us together: our resilience, family roots, passion for food, and love for fútbol.
This year’s collection features movies and specials curated by Comcast’s in-house editor and content expert, Marcela Ramirez, as well as free content every week of the month as part of the “Free this Week” campaign. Check out which networks will be highlighted each week:
- 9/16: Sony Cine, RCN Novelas, and Canal SUR
- 9/23: Kids Street en español, Vme Kids, Baby First en español, and Primo TV
- 9/30: Cinelatino, FlixLatino, and Kanal D Drama
- 10/7: ViendoMovies, Televisión Dominicana, and VideoRola
Xfinity Viewing Recommendations & New Features
Philanthropist, producer, director, and award-winning actress Eva Longoria will serve as a guest editor, providing a selection of must-watch movies to enjoy this month. Additionally, award-winning actor and activist John Leguizamo and Olympic Gold Medalist Laurie Hernandez will share their top picks. Xfinity customers can also check out exclusive interviews with John, Laurie, and award-winning DJ, producer, and musician Louie Vega, and view staff picks from our very own Unidos Employee Resource Group members.
The Network, a free, ad-supported streaming app on Flex, Xumo Stream Box, and coming soon to Xumo TV, is making its debut on X1. On The Network, customers can check out John Leguizamo’s latest TV series, The Green Veil, a compelling drama which Xfinity is proud to offer as an ad-free viewing experience during Hispanic Heritage Month.
Black Experience on Xfinity will premiere Two Beats, One Soul, a documentary that celebrates and explores the synergies of two cultures by recreating traditional Cuban sounds and rhythms in today’s musical landscape. Created by powerhouse music producers Ray and Vivian Chew and Antonio Martinez, the film features Eric Benét, Louie Vega, and Latin Grammy Winner Sergio George.
Additional curations feature the best of what to watch from several of our Project UP community partners including the Hispanic Federation, UnidosUS, Esperanza, and Prospera. And, from September 15 – October 15, through the “Stream it Forward” program in partnership with Amazon Fire TV, we will sponsor a content hub with movies in Spanish and English that feature Hispanic leads in the cast or film production. Amazon will donate $1 for every hour streamed on this hub to our longtime partner organization, UnidosUS.
To access the above content and more, Xfinity customers can just say “Latino” into their bilingual Xfinity and Xumo Voice Remote.
Xfinity Rewards
Customers who join Xfinity Rewards during Hispanic Heritage Month can enter to win exciting perks like a Telemundo Center Behind the Scenes VIP Tour and tickets to WWE Royal Rumble on February 1, 2025. Members can also receive Fandango BOGO movie tickets when signing up for NOW TV Latino, enjoy $1 movies from the Hispanic Heritage Month collection, and get $10 to read the books behind top hit shows available with NOW TV Latino like Dime quién soy (Peacock), El tiempo entre costuras (HITN), Cantinflas biography (Sony Cine). For more information visit Xfinity.com/rewards.
Latinos Monumentales: Monumentalizing the Latino Heroes of Today
Xfinity will also celebrate Hispanic Heritage Month this fall with Latinos Monumentales, a social media campaign recognizing three monumental Latinos for their achievements in elevating Latino culture, representation, and stories. Monuments will appear in unique locations across the country. Visit latinosmonumentales.com beginning September 18th to learn more.
Comcast Newsmakers
In honor of Hispanic Heritage Month, Comcast Newsmakers is spotlighting leaders committed to championing America’s Hispanic community. Interviews focus on financial literacy education, farmworkers’ rights, and efforts to increase funding and support of the LGBTQ+ Hispanic community. Featured guests include Amy Hinojosa of MANA, A National Latina Organization; Ron Estrada of Farmworker Justice; and Frankie Miranda of the Hispanic Federation. Interviews are available at ComcastNewsmakers.com, and Xfinity customers can say “Comcast Newsmakers” into their Voice Remote to watch.
